The Audience Outlook Monitor is exploring how audiences feel about attending events in the future. It will provide artists and cultural organisations with a resource to guide decision-making and forward planning.
Australian cultural research agency, Patternmakers, in collaboration with US agency WolfBrown, and six Australian government organisations, have launched the Audience Outlook Monitor, a free tool exploring how audiences feel about attending future events in the context of the COVID-19 pandemic. Its aim is to provide artists and cultural organisations with a comprehensive resource to guide decision-making and forward planning.
Use the dashboard to filter the data and find results relevant to your artform and region. You can also download the first Snapshot Report here, highlighting key findings from initial analysis of 23,000 respondents nationally.
Patternmakers also produce the highly informative podcast Theory of Creativity where they discuss tools, techniques and ideas for a stronger cultural sector.
